About Affinity

In 2002, Affinity Merchant Solutions was formed based on the principles of honesty, integrity and a passion for helping others. With a background in banking and customer service, Melonie Dickey, the owner, found a demand in the merchant services industry to not only sell the services, but also provide a more personalized level of customer service to their clientele.


At Affinity we understand that business owners and managers are busy. Time spent on hold with 800 numbers, researching why specific charges were billed, or troubleshooting your credit card processing equipment is time away from your business. Therefore, we have implemented a two tier customer support process that gives you a real, live, local person to contact on top of the traditional industry standard 800 numbers.

With this additional level of service, we become the voice for the business owner. Our support team provides clarity and the much needed ease to Affinity clients. This creates a win-win environment for merchants so you can spend your time doing what you do best- running your business!

Affinity is uniquely structured in that we have relationships with multiple processing platforms, giving us the flexibility to offer a variety of solutions to meet your businesses’ individualized needs, while maintaining our service standards to our clients. This approach allows our services to be custom tailored to your business needs, while offering flexibility and scalability to better serve your business needs as they evolve.

Melonie Dickey

Melonie Dickey


Phone: (567) 343-1383

The Affinity Family

The Affinity Family consists of like-minded business owners across a variety of industries, from Retail Storefronts,  eCommerce Websites, Restaurants, Mobile Businesses, Physicians, Service Industries and even Non-Profits! We love to give back to our community & clients. You can find us participating in many events around Northwest Ohio, such as the German American Festival, The Janet Phleger Foundation’s annual fundraising efforts, the Best of Toledo Awards by Adams Street Publishing Company and much more! View Pictures of Affinity in Action!

At Affinity, we believe in the “Giver’s Gain” motto of supporting local businesses and organizations and thrive by word of mouth networking. We are active members of Toledo Choose Local, the Women’s Entrepreneurial Network, Business Network International (BNI), the Perrysburg Chamber, Maumee Chamber, Findlay-Hancock County Chamber, and the Connext Nation network.

Affinity Affiliations

affinity affiliations